IKEA

IKEA's first venture into the realm of connected home technology

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MIIST Furniture Collection

Carefully crafted and curated furniture collection for the Milan based brand

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Hamm Furniture Collection

Refined furniture collection for the furniture brand, Hamm Design

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Pür Furniture Collection

Wood furniture collection for the environmentally conscious Mediterranean brand Pür

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Yeni Rakı

Branding and packaging design for the established Turkish spirit brand

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Softly So

Branding and clothing design of ethically resourced premium t-shirts

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Hepsipay App

Digital wallet app that seamlessly integrates with e-commerce, providing flexibility and convenience

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Samplico App

Transformative mobile app project for an online review platform

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Goodpatch Website

Redesign of a design agency enhancing UX with micro animations to add delight and interactivity

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Friend App

Innovative scheduling and calendar app with a social twist

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Treat App

Food ordering app designed to support make healthy lifestyle choices effortlessly

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Beehive App

Design and strategy of the first ever social co-working app

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Friend • Social Calendar App

This app is a design project where I crafted an innovative scheduling and calendar app with a social twist. Picture this: seamlessly blending the functionality of a traditional calendar with the connectivity of a social platform. With the app, I aimed for the user to not only stay organized with their own schedule but also effortlessly sync up with friends, browse local events, view friends' availability and intuitively coordinate details of their dates easier than ever

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Treat • Food Ordering App

Introducing Treat, the ultimate food ordering app designed to support make healthy lifestyle choices. With Treat, user is not just ordering food; they're making informed decisions about what you consume effortlessly.Tailored to user's dietary preferences and goals, Treat filters out options based on chosen goal type. Whether it's keto, vegan, or counting macros, the app recommends dishes that align with the nutritional needs and daily intake goals. Navigating through the app is effortless, thanks to listing and sorting of items by tag categories. Whether craving a post-workout protein boost or a balanced meal to fuel the day, Treat ensures users find exactly what they need with ease.

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Beehive • Co-working App

With this app, I embarked on a mission to revolutionize the way people work together. Beehive isn't just another app; it's a dynamic platform that fosters collaboration, connection, and community.I created Beehive to bridge the gap between individuals seeking a shared workspace and collaborative opportunities. With Beehive, users can effortlessly connect with like-minded professionals in their desired area, whether they are looking for a co-working friend for the day or seeking to join forces on a project. With Beehive, users can browse profiles, find compatible collaborators, and arrange meetups with just a few taps. Whether they're seasoned freelancers or new to the digital nomad lifestyle, Beehive provides a platform for meaningful connections and fruitful collaborations.

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Hamm Design • Furniture Collection

I designed a refined furniture collection in collaboration with the esteemed Turkish brand, Hamm Design. From sleek tables to inviting seating and captivating lighting elements, each piece embodies our shared vision of timeless, natural design. Crafted with meticulous attention to detail, my creations are meant to be cherished for generations to come – an enduring legacy of beauty and functionality

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MIIST • Furniture Collection

Established in Milan, Italy in 2018, I founded the furniture design brand MIIST, where I meticulously crafted and curated designs for four years. Collaborating with prestigious furniture dealerships and galleries across Europe, my pieces found homes in discerning spaces. Additionally, I partnered with esteemed interior design studios worldwide, crafting bespoke creations for projects spanning Barcelona, London, Berlin, and Los Angeles. My designs garnered recognition in esteemed publications like ELLE Decoration, reflecting a commitment to timeless sophistication and unparalleled craftsmanship

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Pür • Wooden Furniture Collection

In 2018, I embarked on a journey of design and curation for a wooden furniture manufacturer, driven by a passion for showcasing the inherent beauty of Mediterranean pine and oak. With a commitment to sustainability and minimalism, I crafted pieces that celebrated the natural essence of wood, embodying an airy, bohemian aesthetic. My designs sought to democratize access to authentic, solid wood furniture, while also championing environmental sustainability. Through each creation, I aimed to weave together functionality, style, and a deep respect for our planet

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Softly So • Branding & Clothing Design

In 2020, I delved into a collaborative venture with a textiles manufacturer, pioneering a fresh clothing collection and its encompassing branding. At the heart of this endeavor was the creation of a gender-neutral, loose-fit, high-quality t-shirt, meticulously crafted from ethically sourced, premium cotton. Embracing sustainability and timelessness, the collection resonated with a conscious consumer ethos. Every aspect of the marketing material echoed this commitment, weaving a narrative of ethical sourcing, quality, and enduring style

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Yeni Rakı • Branding & Packaging Design

My vision with this branding project was to elevate Yeni Rakı's status as a beloved Turkish spirit icon while appealing to a broader, more international audience, particularly younger generations. Central to the new branding is a focus on responsible drinking and fostering a culture of respect and love for others. I wanted to convey the message that enjoying Yeni Rakı is not just about indulging in a beverage, but about savoring moments of connection and camaraderie with loved onesTo bring this vision to life, I introduced vibrant and dreamy color palettes, symbolizing the joy and warmth of shared experiences. The new bottle designs pay homage to Yeni Rakı's history while infusing them with contemporary flair and personality, ensuring they stand out on shelves worldwide

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Hepsipay • Fintech

As a UX Producer at Turkey's premier UX agency, I lead an innovative fintech project in collaboration with the country's leading e-commerce platform to revolutionize digital payments and streamline the shopping experience for millions of users.With a keen focus on user-centric design, my team and I crafted a cutting-edge digital wallet seamlessly integrated into the platform's existing checkout process. This wallet not only simplified transactions but also provided users with added flexibility and convenience. Our digital wallet went beyond basic transactions, empowering users to send and receive money from friends and family with ease. The ability to obtain loans for purchases directly through the wallet opened up new possibilities for users, allowing them to shop with confidence and flexibility. From concept to execution, I oversaw every aspect of the project, ensuring a seamless and intuitive user experience.

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Samplico • E-commerce

As a UX producer overseeing a transformative project for an online rating and review platform, I embarked on a journey to revamp the user experience and introduce a mobile app that would bring our client to new heights.Starting with a mobile-first approach, my team and I reimagined every aspect of the platform, addressing existing UX issues and crafting a seamless, intuitive experience for users. From navigating the site to submitting reviews, every interaction was optimized for mobile devices, ensuring a smooth and effortless experience on the go. Through meticulous planning, user research, and iterative design, we brought our vision to life, delivering a mobile app that not only met but exceeded our client's expectations. By extending their reach to millions of smartphone users, the client could tap into new markets and connect with a broader audience than ever before. As the driving force behind the project, I oversaw every phase of development, from concept to launch.

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Goodpatch • Web Design

As product designer at Tokyo's largest digital agency in Berlin, I embarked on a mission to breathe new life into our agency's website. While the original site boasted a distinctly Japanese aesthetic —logical, efficient, and monolithic—it lacked the emotional resonance and European design sensibility needed to resonate with our diverse audience.Drawing inspiration from the vibrant energy of Berlin and European design principles, I set out to infuse the website with vivid color schemes and engaging illustrations while staying true to our agency's core values. I also focused on enhancing the user experience, introducing micro animations to add delight and interactivity throughout the site. By highlighting our agency's services in a clear and concise manner, I ensured that visitors could easily navigate and understand the value we offer. One of the standout features of the redesign is the seamless contact form experience. Recognizing the importance of quickly connecting with potential clients, I created a conversational form experience that makes it easy for visitors to reach out and start a conversation.

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IKEA • Experience Design

As a member of the design team at frog collaborating with IKEA on their groundbreaking smart lighting project, I had the unique opportunity to shape IKEA's first venture into the realm of connected home technology.From the outset, our focus was on ensuring that this innovation was not just accessible but truly intuitive and enriching for all. We worked closely with IKEA from early strategic positioning through to post-launch releases, helping to define the smart home experience for the many, not the few. While interaction design was at the heart of the project, my role extended beyond digital interfaces, I played part in the physical product design, ensuring that the smart lighting range seamlessly integrated into the IKEA ecosystem and reflected the brand's values of simplicity, functionality, and affordability. I contributed to the creation of retail and stand designs that showcased the smart lighting products in the most compelling and engaging way possible. By emphasizing IKEA's values in this new era of smart home technology, we were able to create a cohesive and immersive experience for customers both in-store and beyond.